What does “Brand Identity” mean, then?
Time to Go “Green”
Now “Green” is the dominant new trend of the world. And accordingly, green products are reshaping the landscape of the markets. Environment friendly home appliances and IT products are drawing attention.
To give you an example, have you heard of the “RITI” printer? The RITI printer, designed by Mr. Jeon-Hwan Joo, a Korean designer, uses coffee grounds or tea dregs instead of the traditional ink cartridges. It is economical, eco-friendly, and runs without electricity. The RITI printer was included in the 50 finalists of the Greener Gadgets Design Competition held in February 2009.
Connect to the World with “Friendly” Products
As competition heats up in the local smartphone market with the launch of iPhone and BlackBerry, Samsung Electronics is aggressively touting its own line of advanced cellular devices.
Samsung Electronics, the world’s second-largest maker of mobile phones, showcased “Omnia 2” late last year, and LG Electronics also gave in-depth demonstration of its future smartphone at the CES 2010 (Consumer Electronics Show) held last month in Las Vegas.
Creating a More “Colorful” World
The word “Colorful” aptly describes Korea’s technological convergence and cultural diversity. Korea is emerging as a leader of industrial technology with its line-up of colorful products.
Korea’s LED TVs, in particular, have come under the spotlight, fascinating global consumers with their slim designs and incomparable vividness. On top of that, the Korean LEDs are known for their low energy consumption and great durability.
The Korean Agency for Technology and Standards (KATS) is working to have these Korean technologies registered as the international standards.